Senevita Obstgarten, efficiency and visitor growth with Jamatu

More efficiency and more visitors: with JamOrder and social media marketing, Senevita Obstgarten optimises its processes and reach.

December 28, 20242 min read

Senevita Obstgarten, efficiency and visitor growth with Jamatu

With JamOrder, Senevita Obstgarten is relying on innovative solutions to make everyday life easier for staff and guests, while significantly increasing the reach of its in-house restaurant, Mela.

The challenge

In the past, staff had to buy meal vouchers in advance, present them and then wait in the kitchen until their food was ready. For outside guests the process was not very intuitive either, so the restaurant was not reaching its full potential.

The solution with JamOrder

  • For staff: Thanks to JamOrder Inhouse, staff now order their food conveniently online. The system is fully digital, with no paperwork and much shorter waiting times.

  • For outside guests: With the JamOrder pickup module, outside guests can conveniently order online and collect their order directly at the restaurant, a simple and efficient solution.

Social media marketing for Mela restaurant

In addition to JamOrder, Jamatu supports Mela restaurant with targeted social media marketing. With specially developed campaigns and a dedicated landing page, mela-restaurant.ch, the restaurant’s visibility has increased considerably:

  • Weekly menus available online: Guests can easily view the menus for the week.

  • Newsletter success: Many visitors have signed up for the weekly menu newsletter, which builds long-term loyalty.

  • Significantly more visitors: Thanks to the marketing, visitor numbers at Mela restaurant have risen significantly.

The result

  • Greater efficiency: Staff benefit from fast and simple ordering.

  • More visitors: The pickup feature and the marketing have led to a marked increase in guest numbers.

  • Digital presence: The modern landing page and the newsletter increase reach and build long-term guest loyalty.

Senevita Obstgarten shows how digitalisation and modern marketing can not only make everyday work easier but also strengthen the food and drink offering. For now, JamOrder is used exclusively at the Obstgarten, but planning for further locations and solutions for residents is already in full swing.

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